Description

1.\tDigital Marketing Overview \n⦁\tWhat is digital marketing?\n⦁\tDifference between traditional marketing\n⦁\tand digital marketing\n⦁\tWhen to use digital marketing?\n⦁\tUnderstanding digital marketing process\n⦁\tIncreasing visibility of brand\n⦁\tWhat is visibility?\n⦁\tTypes of visibility?\n⦁\tExamples\n⦁\tBringing Traffic\n⦁\tInbound\n⦁\tOutbound\n⦁\tConverting traffic into leads\n⦁\tSales funnels & conversions\n⦁\tRetention\n⦁\tWhy retention is important?\n⦁\tTypes of retention\n⦁\tEvaluation performance using tools\n\n2. Website Creation \n⦁\t Understanding the importance of a website\n⦁\t Planning and conceptualizing a website\n⦁\tTypes of Websites\n⦁\t Understanding domain extensions and web hosting\n⦁\t Buying Domain and Hosting\n⦁\t Understanding different types of technologies\n⦁\t(CMS)\n⦁\t Setting up domain and hosting (Connecting both)\n⦁\tInstalling WordPress\n⦁\tOverview of WordPress dashboard\n⦁\tPlanning a website\n⦁\t Creating a simple website\n⦁\t Introduction to page builders\n⦁\t Basic themes and plugins\n⦁\t Making an E-commerce Websites\n⦁\t WordPress/Website Security\n⦁\t Installing WordPress through FTP\n⦁\t Introduction with Cpanel\n⦁\t Changing WordPress Password/Usernames Databases\n\n3.\tSEO\n\n What is SEO?\n How Search Engines Work?\n Understanding SERPs\n Technical SEO, Onpage SEO & Offpage SEO\n(Relevance + SEO-friendliness & Popularity)\n White hat SEO Vs Black Hat SEO Vs Grey Hat\nSEO\n Introduction to Keywords\n Keywords Research (Relevancy, Searches,\nCompetition)\n Long Tail Keywords Vs Short Tail Keywords\n Keyword Clustering or Grouping of closely\nrelated keywords for every webpage\n Keyword Cannibalization\n Analyzing Competitor websites for Keywords\n(Spyfu)\n On-Page SEO Optimization\n Keywords Placement\n Anatomy of a SEO friendly webpage\n Descriptive URLs\n Title (keyword + USP | Brand name)\n Meta Description\n Meta Keywords\n Heading tags, h1,….h6\n Contextual Internal Linking\n Image Alt Tags\n(Duration: 24Hours)\n Technical SEO\n Meta Robots (admin pages/ backend\npages, private pages, duplicate pages,\nsearch pages, dynamic URLs)\n Canonical Tags\n Pagination Tags (WP-Paginate Plugin)\n Canonicalization Factor\n Redirects (301, 302, 404)\n Robots.txt\n Sitemap.xml\n SEO related HTML Tags\nClean Indexation\n WordPress SEO\n Yoast SEO Plugin / AllinOneSEO Plugin\n Optimize webpages\n301 redirects (plugins)\n WP-Paginate (plugin)\n Redirection (Plugin)\n Social Media Markup (Facebook Open Graphs & Twitter Cards)\n Google XML Sitemap Generator (Plugin)\n Robots.txt (WP Robots txt)\n Insert Header & Footer (Plugin)\n WP Smush (Plugin)\n WordPress SEO Continued…\nWoocommerce Google Analytics\nIntegration (Plugin)\n External Links (Plugin)\n Easy Https Redirection\n Off-Page SEO\n What are Backlinks?\n Quantity, Quality & Relevance\n Backlinks Profile: Relevance, Diversity and Velocity\n Types of Backlinks\n Anchor Text Distribution\n Pages Link Distribution\n DA, PA, Link Juice (value)\n Link Building Velocity\n Freshness Factor\n Anchor Text Distribution \n Types of Backlinks\n Search Engine Submissions\n Top Local Business Listings\n Top Directory Submissions\nTop Article Directories\n Niche Relevant Blog Comments\n Niche Relevant Forum Posts\n Top Microblogging sites\n Top Q & A Websites\n Top Infographics & Slideshare websites\n Content Marketing (Guest Blogging,Content Syndication, Content rewriting)\n.edu, .gov Backlinks\n Social Profiles (Profile Link Building)\n Top Video sharing websites\n Social Media (Social Signals)\n Web 2.0 (Wordpress, Tumblr, Blogger)\n Blogging\n One-tier Backlinks Vs Two-tier Backlinks\n Types of Backlinks to AVOID\n Private Blog Networks\n Competitors Analysis \n\n4.\tGoogle Analytics\nWhat is Google analytics\n Why to use Google analytics?\n Learning the structure of Google analytics\n Find best performing pages of your website from Google analytics\nFinding the traffic sources\nAnalyzing pages of your website on GA\n Function of custom reports\n How to use custom reports\n How to make a custom report\n Ecommerce tracking from GA\n Setting up goals and conversion values on GA\n Analyzing audience from GA\n Best practices of using GA for your business\n\n5.\tSEM(SEARCH ENGINE Marketing)\n6.\tOnline Ads Strategies\n7.\tEmail Marketing\nWhat is email marketing\nTypes of email marketing\n Solicited email marketing\n Un-solicited email marketing\n Creating an account on an auto-responder\n(ActiveCampaign, Mailchimp, Infusionsoft)\nCreating a list, campaign and managing contacts\nIntegrating list with forms\nBuilding an email list\nCreating a landing page with working form to\ngenerate leads 24/7\nOpt-in marketing\nOpt-in marketing process\nSetting up auto-responder account\nHow to manage auto-responder\nHow to schedule emails\nHow to track and measure emails\nHow to optimize email delivery\nBest practices of opt-in email marketing\nHow to schedule emails for best results\nHow to create campaigns for different types of goals\n(Duration: 8 Hours)\n Working with automations\n How to create sequences of emails for\nmultiple purposes\nCart abandonment\n Purchasers\n Email sign\n How to create proper site-tracking with autoresponders\n\n8.\tGoogle Ads\n\n\n Understanding PPC (Pay Per Click) marketing\n Overview of Adwords and Microsoft Adcenter\nUnderstanding Adwords\n Learning Account Structure\n Campaigns, Ad groups, keywords, ads, etc.\n Types of advertising campaign –Search,\ndisplay campaign, shopping campaign\nand video campaign\n Difference between search and display\ncampaign\n Understanding targeting options for both search and display campaigns\n Understanding Adwords algorithm\n How does Adwords rank ads on SERP\n Understanding their adrank in detail\n Understanding about quality score\n Why QS (quality score) is important\n What is CTR\n Why CTR is important\n Understanding bids\n Learning all types of bids from flexible bidding to enhanced CPC.\nCreating search campaigns\n Types of search campaigns\n Shopping campaign\n Merchant center\n Creating 1st Adwords search campaign\n Setting targeting and keywords for the live campaign\nUnderstanding location targeting\n Setting bidding strategy\nMaking the campaign go live\n Understanding bidding structure\n Manual bidding\n Auto bidding\n Advanced level bidding strategies\n Enchanced CPC\n CPA (Cost per action)\n What is flexible bidding\n Advanced details about bidding strategies\n Understanding ad extentions\n Adding ad extentions in the campaigns\n Creating adgroups\n Creating adgroups using tools\n Benefits of having adgroups \nUnderstanding keywords\nUsing keyword planner\nFinding relevant keywords\nTypes of keyword matches\n Adding keywords in adgroups\nExamples of keyword matches and their pros and cons\nCreating ads\nUnderstanding ad metrics\nDisplay and destination URL\nHow to write a compelling ad copy and headline\nBest and worst ad examples\nTracking performance of ads using conversions\nWhat is a conversion?\nWhat is conversion tracking?\nHow to setup conversion tracking\nAdding tracking code on the destination website\nChecking stats of conversions\nHow to keep track of goals \nOptimization of Search campaigns\nImportant metrics to evaluate the campaigns\nImportance of CTR\nHow to increase CTR of an ad\nRelationship of CTR with CPC\nImportance of QS\nHow to improve QS of an ad\nHow to analyze the performance of keywords\n How to add negative keywords\nImportance of adding negative keywords\n How to decrease CPC\n Analyzing competitors performance\n Creating Display campaigns\n Types of display ad campaigns\n Creating 1st display campaigns\n Targeting options (placement, location and other options)\nAd-scheduling\nAd-delivery options\n Using display planner tool\n Creating banners\n Uploading banners and size measurements\n Remarketing \n\n9.\tDisplay Advertising\n\nWhat is display advertising\nTypes of display advertising\nDisplay advertising\n Banner ads\nRich media ads\nPop-up ads\nContextual advertising\nIn text ads\n Image ads\n In video ads\n In page ads\n Creating an effective banner ad\n Components of a successful ad\n Where to run banner ads\n How to set targeting and location for display advertising\n\n\n10.\tLead Generation\n\n Understanding the concept of lead generation\nWhy lead generation is important for business?\n What does a qualified lead means for a business?\n Understanding landing pages\n Understanding sales funnels\n Landing page vs website\n Why having landing page is important for business\n Fundamentals of a landing page\nHow to improve the conversion of a landing page\n What does a conversion mean?\n How to do A/B testing of a landing page\n Practical exercise – Creating your own landing page\nBest and worst landing page examples\nUnderstanding sales funnel important and the\nimportant of testing and tweaking the funnel Converting leads into sales\n Creating lead nurturing strategy\nUse of email marketing in the sales funnel\nExample of thank-you pages and types of funnels\n\n11.\tSales Funnels\n\n Learn the importance of sales funnels\n Example of sales funnels\n How to setup your own sales funnel for your product/service based business\nStep-by-Step process of creating an effective sales funnel that generates cash/sales on autopilot\n\n\n 12.PPC(Pay Per Click)\n\nUnderstanding PPC (Pay Per Click) marketing\n Overview of Adwords and Microsoft Adcenter\n Understanding Adwords\n Learning Account Structure\n Campaigns, Ad groups, keywords, ads,etc.\n Types of advertising campaign –Search,display campaign, shopping campaign and video campaign\n Difference between search and display campaign\n Understanding targeting options for both search and display campaigns\n Understanding Adwords algorithm\n How does Adwords rank ads on SERP\n Understanding their adrank in detail\n Understanding about quality score\n Why QS (quality score) is important\n What is CTR\n Why CTR is important\n Understanding bids\n Learning all types of bids from flexible bidding to enhanced CPC.\n Creating search campaigns\n Types of search campaigns\n Shopping campaign\n Merchant center\n Creating 1st Adwords search campaign\n Setting targeting and keywords for the live campaign\n Understanding location targeting\n Setting bidding strategy\n Making the campaign go live\n Understanding bidding structure\n Manual bidding\n Auto bidding\n Advanced level bidding strategies\n Enhanced CPC\n CPA (Cost per action)\n What is flexible bidding\n Advanced details about bidding strategies\n Understanding ad extensions\n Adding ad extensions in the campaigns\n Creating ad groups\n Creating ad groups using tools\n Benefits of having ad groups \n Understanding keywords\n Using keyword planner\n Finding relevant keywords\n Types of keyword matches\n Adding keywords in adgroups\n Examples of keyword matches and their pros and cons\n Creating ads\n Understanding ad metrics\n Display and destination URL\n How to write a compelling ad copy and headline\n Best and worst ad examples\n Tracking performance of ads using conversions\n What is a conversion?\n What is conversion tracking?\n How to setup conversion tracking\n Adding tracking code on the destination website\n Checking stats of conversions\n How to keep track of goals \n Optimization of Search campaigns\n Important metrics to evaluate the campaigns\n Importance of CTR\n How to increase CTR of an ad\n Relationship of CTR with CPC\n Importance of QS\n How to improve QS of an ad\n How to analyze the performance of keywords\n How to add negative keywords\n Importance of adding negative keywords\n How to decrease CPC\n Analyzing competitors performance\n Creating Display campaigns\n Types of display ad campaigns\n Creating 1st display campaigns\n Targeting options (placement, location and other options)\n Ad-scheduling\n Ad-delivery options\n Using display planner tool\n Creating banners\n Uploading banners and size measurements\n Remarketing \n\n\n\n13. Freelancing\n What is freelancing?\n What are freelancing websites?\n How to setup accounts on these websites\n How to setup attractive profiles on freelancing websites\n How to bid on projects that will more likely to be accepted\n Ways to getting clients on freelancing websites\n How to deal with clients after getting the work\n Best practices of freelancing