Description

1.\tDigital Marketing Overview \n⦁\tWhat is digital marketing?\n⦁\tDifference between traditional marketing\n⦁\tand digital marketing\n⦁\tWhen to use digital marketing?\n⦁\tUnderstanding digital marketing process\n⦁\tIncreasing visibility of brand\n⦁\tWhat is visibility?\n⦁\tTypes of visibility?\n⦁\tExamples\n⦁\tBringing Traffic\n⦁\tInbound\n⦁\tOutbound\n⦁\tConverting traffic into leads\n⦁\tSales funnels & conversions\n⦁\tRetention\n⦁\tWhy retention is important?\n⦁\tTypes of retention\n⦁\tEvaluation performance using tools\n\n\n2- Social Media Marketing\n What is social media?\n Understanding the social media marketing concepts\n How social media marketing is different\n What is the single most important concept about social media marketing?\n How to create Your Brand Story\n Define Your Goals\n Develop Audience Personas\n Create a Journey Map for social media\n Identify Key Channels\n Develop a Content Strategy\n Draft a Content Calendar\n Plan Your Resources\n Simply Measure\n Creating a perfect content marketing plan:\n Align\n Publishing content\n Branding\n Direction\n Support\n Types of content on social media\n(Duration: 30 Hours)\n Learning about Facebook Algorithm - EdgeRank\n What is Edgerank\n Calculation for edge rank\n How to use EdgeRank to your benefit\n Learning about optimization\n How to Pay to Play\n How to Share thumb stopping content\n How to Use video & native content\n How toEncourage engagement using unique ways\n How to Post on trending topics\n Facebook Business Manager\n How to properly use and manage Facebook business manager\nStrategy creation\n How to generate Ideas\n How to create a Flow\n Which Channels to use\nHow to do Budgeting\n How to do Profiling - Interests\n How to create a backup Plan\n Approval \n Facebook marketing (Both Organic and Paid ads)\n Understanding Facebook Marketing\n Practical Exercise\n Creating a page\n Adding contacts\n Posting on the wall\n Increasing likes the legitimate way\n How to do marketing on a Facebook page\n Fans engagement\n Tools and applications for increasing engagement on your FB page\n Understanding the key metrics on your\nFacebook page\n Understanding blind posts\nBest practices for posting\n Practical Exercise\n Creating a Facebook advertisement\n Understanding Power editor\n Difference between boosting a post and running a PPE advertisement\n Adding a Credit card for billing and understanding billing\n Best practices for posting\n Practical Exercise\n Learning every objective of Facebook advertisement\n Setting budget\n Targeting audience\n Using audience insights\n How to properly use re-targeting\n Learning custom audiences\n How to create sequences\n How to properly use retargeting for you business\n How to work with Facebook Pixels\n How to use Facebook pixels to maximize\nsales and conversions\n How to make Facebook Pixels strong so\nthey work in your favour\n Running paid advertisements on other\nmajor social media networks\n Twitter\n Both paid advertising and\norganic marketing\n Linkedin\n Both paid advertising and organic marketing\n\n3.\tEmail Marketing\n\nWhat is email marketing\nTypes of email marketing\n Solicited email marketing\n Un-solicited email marketing\n Creating an account on an auto-responder\n(ActiveCampaign, Mailchimp, Infusionsoft)\nCreating a list, campaign and managing contacts\nIntegrating list with forms\nBuilding an email list\nCreating a landing page with working form to\ngenerate leads 24/7\nOpt-in marketing\nOpt-in marketing process\nSetting up auto-responder account\nHow to manage auto-responder\nHow to schedule emails\nHow to track and measure emails\nHow to optimize email delivery\nBest practices of opt-in email marketing\nHow to schedule emails for best results\nHow to create campaigns for different types of goals\n(Duration: 8 Hours)\n Working with automations\n How to create sequences of emails for\nmultiple purposes\nCart abandonment\n Purchasers\n Email sign\n How to create proper site-tracking with autoresponders\n\n4.\tSocial Media Designing\n\n5.\tFacebook Business Manager \n6.\tDisplay advertising\n\nWhat is display advertising\nTypes of display advertising\nDisplay advertising\n Banner ads\nRich media ads\nPop-up ads\nContextual advertising\nIn text ads\n Image ads\n In video ads\n In page ads\n Creating an effective banner ad\n Components of a successful ad\n Where to run banner ads\n How to set targeting and location for display advertising\n\n\n7. Freelancing\n What is freelancing?\n What are freelancing websites?\n How to setup accounts on these websites\n How to setup attractive profiles on freelancing websites\n How to bid on projects that will more likely to be accepted\n Ways to getting clients on freelancing websites\n How to deal with clients after getting the work\n Best practices of freelancing